The region’s largest indoor pre-game party on the water features hundreds of boats, exclusive pre-season deals, fan-friendly experiences at Dallas Market Hall Beginning January 30th
The Dallas Winter Boat Show is making waves THIS WEEKEND as it returns to Dallas Market Hall for two action-packed weekends, January 30–February 1 and February 5–8, 2026. Timed with the excitement of Super Bowl weekend, this year’s theme—“Boats, Bowls & Big Waves”—turns Market Hall into Dallas’ ultimate indoor pre-game experience, blending lake life, tailgate energy, exclusive boat deals, immersive activations, and family-friendly fun.
Often called “The Super Bowl of Boating,” the Dallas Winter Boat Show will feature more than 600 boats from North Texas’ top dealers, along with the latest motors, watersports gear, marine technology, and accessories. The event delivers the region’s most comprehensive showcase of recreational boating—just in time for peak Texas boating season.
North Texas continues to drive national boating trends as one of the most active freshwater recreation regions in the country:
- Texas ranks Top 10 nationally for boat registrations, with more than 625,000 boats statewide
- The Dallas–Fort Worth area is home to a dozen+ major lakes within 90 minutes
- According to the National Marine Manufacturers Association (NMMA), 68% of boat owners are middle-income households, underscoring the show’s strong family appeal
- Recreational boating participation has reached 100 million Americans annually, with Texas among the fastest-growing markets
With rapid population growth, rising disposable income, and strong pre-season buying momentum, Dallas has become a national proving ground for new boat models, emerging lake trends, and innovative on-water lifestyles.
“North Texas is one of the fastest-growing boating regions in the country, and this year’s show brings all the excitement of Super Bowl weekend into one massive, immersive event,” said Bron Beal, Executive Director of the Dallas Winter Boat Show. “Whether you’re a first-time boat buyer or a lifelong lake lover, there’s no better place to get inspired, learn, and score the best deals of the season.”
Attendees can explore:
- Pontoon boats
- Wake surf and ski boats
- Center consoles
- Jet boats and PWCs
- Electric boat innovations
- Fishing vessels
- Luxury cruisers
- Docks, outdoor accessories, gear, and more
ABOUT THE DALLAS WINTER BOAT SHOW
For more than 40 years, the Dallas Winter Boat Show has been the region’s largest celebration of boating and the Texas lake lifestyle. Bringing together top dealers, manufacturers, and industry experts, the show offers families and enthusiasts a one-stop experience to shop, learn, and get inspired for the boating season ahead.
DALLAS BOAT SHOW DETAILS:
When: January 30–February 1 and February 5–8, 2026
Where: Dallas Market Hall, 2200 Stemmons Freeway, Dallas, Texas 75207
Show Schedule:
Friday, January 30, 2026 from 12-8pm
Saturday, January 31, 2026 from 10am-8pm
Sunday, February 1, 2026 from 10am-5pm
Thursday, February 5, 2026 from 3-8 pm
Friday, February 6, 2026 from 12-8 pm
Saturday, February 7,2026 from 10 am- 8 pm
Sunday, February 8, 2026 from 10 am -4 pm
Cost & Ticket Information:
Adults: $15
Children (ages 5-13): $8
Children under 5: Free
Parking is free of charge