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30-year industry veteran and 258-time marathon finisher Mike Rouse, announces the grand opening of his specialty run shop, Run Texas, in Frisco, Texas.

Boasting 1,200 square feet of retail space and rustic wood accents, Run Texas will prove to be unlike any specialty shop runners have experienced. With an emphasis on quality and functionality, Rouse and his staff are sharing their decades of elite running know-how to provide runners the essentials to having the best run yet, all with a decidedly Texas twist. Not only will Run Texas be carrying the top of the line in endemic run brands like On Running, Brooks, HOKA, and New Balance but Rouse has broadened his selection to include brands like Chaser and Handful as well as Run Texas branded apparel, offering customers a selection unique to the Run Texas shop. 

In addition to curating an eclectic mix of run apparel and footwear, Run Texas will be home to weekly run groups, demo nights with the shop’s top brands, training groups around the Dallas Marathon and other large races, and will offer exclusive, one-on-one coaching programs designed and run by Rouse.

Rouse says of his shop, “Opening Run Texas has been a 30-year dream, now coming to fruition and I could not be more excited! Run Texas will be a place to explore the running world. Our team will guide experienced and novice runners to the correct footwear, best apparel, and other accessories to help each individual achieve their goal, whatever that may be.”

The grand opening event, planned for Saturday, July 15th, will kick off at 10:00 am with shoe demos and raffle prizes from over a dozen of the shop’s major brands and food and drinks provided by The Frisco Bar. A highlight of the day will be a special appearance by The Voice of IRONMAN himself, Mike Reilly. Activities and sales will run until 6:00 pm that evening and are open to the public.

 Run Texas is located in the Westside Marketplace at 5480 FM 423, Suite 500, Frisco, TX 75034. Follow Run Texas on Facebook & Instagram